How can I send emails to all of my clients? How can I be sure that they won’t be marked as ‘spam’?

Any serious business is going to want to keep in contact with its clients and email is the obvious choice. So, how do you achieve this and, at the same time, not be found guilty of spamming?

The simplest way is to use a ‘distribution list’ from within your existing email client (Outlook, Gmail, MSN etc.). Please be sure to use the Blind Copy option so that you don’t reveal all of your clients’ emails to each of them! However, once you get to over 50 you run the risk your email being rejected as Spam.

You are a serious business so you have a website (don’t you?!). You can use your website to handle your client emails. The advantage is that you can use  dedicated programs to handle your mailings correctly allowing your clients to subscribe (and, more importantly, unsubscribe) to your newsletters etc.

Remember: your emails should only be sent to those that want them, the content should be relevant and it should be easy for your clients to unsubscribe.