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Nigel had (wisely) decided that he wanted to have his own Website so that he could promote his business and to offer online sales. He asked for advice about what he should call it. The Domain Name is the one thing that you can’t change so it is essential to get it right and there are 5 rules:
1. Short! Enough Said!
2. Memorable
3. Related To Your Business
4. Easy To Spell And Dictate
5. Avoid hyphens, underscores, numbers and gimmicks
This is why it is “bbc.co.uk” and not
“uk_tee-vee_licence_payers_information_service.co.uk”.
Get professional advice when naming your site to avoid costly errors.
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